Dell was founded by Michael Dell in the year 1984 with the primary goal of serving their customers directly with computers. Dell was actually still a student at the University of Texas the time the company was founded.  The company’s name was called PC Limited then aimed to provide the needs of the customers in need of computers. The company produced Turbo as its first computer.   During the first year of the company, it earned a gross of 73 million dollars. It was in 1988 when the company decided to go public. It offers its shares per piece for 8.50 dollars.

It was in the year 1991 when the first laptop of Dell debuted in the market. The company became part of the world’s top five computers by the year 1993. And by the year 1995 its shares became 100 dollars per piece. The business had experienced a rapid growth. Its ten millionth system was shipped by year 1997. It was also in the year 1996 when the company was able to sell their computers online through its website. In 2003, the company introduced to the public their first printers. Their printers are known in the market because of their versatility. The printers are also easy to use. 

Marketing model on major computers
In their first major computer called Turbo PC, the advertisement was done through national computer-magazines. Each unit ordered is custom-assembled based on selection options. Because of this, buyers were offered lower prices as against to those brands offered in retail. Even though the company is not the first one to use this, it is the first one to succeed using this model.

Simply put, the company uses the traditional business model. It uses a direct sales model using the telephone network and the Internet. Also, the company is maintaining a negative cash conversion code (CCC). This means that the payment for the products is received first by Dell before it pays for the materials that will be used.

As the company continued in its growth it has expanded its manufacturing throughout the world. In recent years, the company has targeted the different market segments. A particular brand is marketed to a particular market segment. These market segments include corporate or business class and consumer or home office class. It has also included peripheral products and services and support.

Dell’s Market share in New Zealand
As part of Dell’s expansion, it has included New Zealand in its worldwide move. It forged partnership with Business Technology Group or BTG. Here, the company targets small and big multiple resellers particularly those who are trying to reach the small businesses market. In New Zealand, the company ranks 5th in terms of laptop computers sales, 3rd in servers, and 2nd in desktops.

In 2008, the company has earned a total of 12 billion US dollars just by reselling. Because of this huge recorded sale, Dell NZ is particularly more interested in reselling their computer units and other products.